[COS’IN Korea.com Reporter Han Ji-won] Amidst the growing popularity of vegan cosmetics in the beauty market, YADAH (YADAH, CEO Kang Eun-mi) is at the forefront of the vegan beauty trend by developing products with high-quality ingredients that are not harmful to the skin.


Since its establishment in 2011, YADAH has consistently avoided the use of animal-derived or tested ingredients, harmful substances, even before “vegan beauty” became a trend. The company has always favored environmentally friendly ingredients, derived from nature. So far, about 50% of YADAH’s products, including those designed for international markets, have been certified as vegan by the UK’s Vegan society.

YADAH’s flagship product, the ‘Green Tea Pure Cleansing Balm’, incorporates micro-milled green tea powder and premium extra virgin olive oil. Available in 2 Variations, these balms gently remove impurities without causing irritation and help enhance the skin barrier. The ‘Cactus Green Hydra Serum,’ containing Prickly Pear cactus extract from Jeju Island, is notable for its highly effective moisturizing properties attributed to the inclusion of trehalose and a rich concentration of vitamin C, which promote deep penetration into the skin.

Thanks to its outstanding product quality, YADAH has seen a steady annual growth, with last year’s sales increasing by over 40% compared to the previous year. Notably, the brand has expanded its presence to 27 countries, including Russia, the USA, and Canada, gaining significant attention in the global market.


A representative from YADAH stated, “It seems our genuine commitment to developing safe and effective products without any side effects has resonated since our establishment. We will continue to strive to earn recognition from consumers everywhere, with even better product quality.“


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Company Name : YADAH
Name: Sally
Email: sally@yadahcosmetics.com
Division : Marketing Team
Address: Room 506, Seongsui-ro 7-gil, Seongdong-gu, Seoul, Korea
Phone : 010-6253-5900 / 070-4901-2830


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